Last updated: October 2026
BidSense Ltd ("BidSense", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you use our website at bidsense.io and the BidSense platform.
BidSense Ltd is a company registered in England and Wales. We provide an AI media buying governance platform that helps agencies validate and manage advertising campaign actions across platforms including Meta, Google, and TikTok.
For any privacy-related questions, contact us at: hello@bidsense.io
We collect the following categories of information:
We use the information we collect to:
BidSense connects to the Meta Marketing API on your behalf to validate campaign actions. We access your Meta ad account data solely for the purpose of governance evaluation. We do not sell, share, or use your Meta platform data for any purpose other than providing the BidSense service.
BidSense complies with Meta's Platform Terms and Developer Policies. Data obtained through the Meta API is used only as permitted by those terms.
With your authorisation, BidSense accesses your Google Ads accounts through the Google Ads API. We access account identifiers, campaign structure and settings, and performance metrics in order to provide reporting and optimisation insights and, where you instruct us, to create or modify campaigns subject to your governance rules. We do not sell Google user data, use it for advertising, or transfer it to third parties except as necessary to provide the BidSense service, as required by law, or with your consent.
BidSense's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
You can revoke BidSense's access to your Google account at any time at myaccount.google.com/permissions. To have Google Ads data we hold deleted, email hello@bidsense.io and we will delete it within 30 days, except audit records we are required to retain.
Your data is stored securely on Google Cloud Platform infrastructure in the UK (London, europe-west2) and on Neon (managed PostgreSQL) in the EU (Frankfurt). We implement appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction.
Audit log data is stored in an immutable format — records cannot be edited or deleted once written, which is a core feature of the governance service.
We do not sell your personal data. We may share your information with:
Under UK GDPR you have the right to:
To exercise any of these rights, contact us at hello@bidsense.io
The BidSense dashboard uses essential cookies only — necessary for the platform to function. We do not use tracking or advertising cookies.
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or via the dashboard. Continued use of BidSense after changes constitutes acceptance of the updated policy.
If you have any questions about this Privacy Policy or our data practices, please contact us at hello@bidsense.io