AI Media Buying Governance

Every AI action.
Validated.
Every decision logged.

BidSense sits between your AI agent and the buying platforms — validating every campaign action against configurable rules before anything executes.

Get early access → See how it works ↓
10
Governance rules
4
Rule categories
0
Live campaigns without approval
BidSense Guardrails — Live Active
APPROVED Brand Awareness Q3 — Leads 10/10 rules
FLAGGED Summer Retargeting Campaign spend.threshold
BLOCKED Product Launch — £5,000/day spend.max_budget
APPROVED Prospecting Leads Q3 10/10 rules
BLOCKED Unapproved Objective Test objective.whitelist
Spend protected today
£48,250
52 blocked · 183 flagged
How it works

One URL. Zero workflow change.

Agencies point their Claude instance at BidSense instead of the platform directly. Everything else stays the same.

✍
Buyer prompts Claude
The media buyer types a campaign brief in Claude — exactly as they do today. No new tools, no retraining.
⬡
BidSense intercepts
Every tool call routes through BidSense first. The platform never sees unapproved actions.
◈
Rules evaluated
10 governance rules across spend, audience, structure, and creative are checked in milliseconds.
✓
Decision returned
Approved actions execute. Flagged actions queue for review. Blocked actions are rejected with a clear reason.
Why BidSense

The layer no platform will ever build.

Meta governs Meta. Google governs Google. No single platform has the incentive to enforce consistent rules across its competitors.

01
You own the connection
One MCP endpoint replaces all platform connections. Adding new platforms — Google, TikTok — requires no change to the agency's setup.
02
Cross-platform enforcement
Meta, Google, TikTok — one ruleset enforced everywhere simultaneously. This structural gap is permanent. BidSense fills it.
03
Human-in-the-loop approvals
Auto-approve, flag, or block. Borderline decisions route to your team via Slack or Teams with one-click approve or reject.
04
Audit trail as a deliverable
Every AI action logged with full context. Exportable reports show clients exactly what happened — and what spend was protected.
05
One predictable SaaS fee
All AI infrastructure costs absorbed. No variable token spend for the agency — one clean line item on their P&L.
06
Five-step setup
Sign up → connect ad accounts → configure rules → copy MCP URL → paste into Claude. Live in under an hour.
How we compare

BidSense is not a campaign management tool.

It governs them — sitting above any buying tool the agency already uses.

Capability Platform Native Smartly / Skai BidSense
Spend governance Basic daily caps Campaign-level rules Multi-level, cross-platform
Cross-platform rules ✕ Per-platform only Single ruleset, all platforms
AI action governance ✕ ✕ Core product
Human approval layer ✕ Limited Approve / flag / block
Immutable audit log Export only Reporting only Action-level, real-time
Client accountability report ✕ Limited Full export, spend protected
Pricing

Simple, predictable pricing.

All AI infrastructure costs included. One line item on your P&L.

Starter
£499
per month
In-house teams & boutique agencies
  • Up to 3 ad accounts
  • Meta Ads
  • All 10 governance rules
  • Audit log + CSV export
  • Teams / Slack notifications
  • Email support
Get started
Most popular
Agency
£1,499
per month
Mid-size agencies
  • Up to 10 ad accounts
  • Meta + Google (Q3 2026)
  • Slack approval workflow
  • Client reporting portal
  • Custom rule development
  • Priority support
Get started
Enterprise
Custom
per month
Large agencies & holding groups
  • Unlimited ad accounts
  • All platforms
  • SSO + multi-user roles
  • Custom rule development
  • Dedicated account manager
  • SLA guarantee
Talk to us

The AI buying window is open now.
The governance layer doesn't exist yet.

BidSense is first. Get early access before the market catches up.

Request early access →