Last updated: October 2026
These Terms of Service ("Terms") govern your use of the BidSense platform, dashboard, API and related services (the "Service") provided by BidSense Ltd ("BidSense", "we", "us", or "our"). By creating an account or using the Service, you agree to these Terms on behalf of yourself and the organisation you represent ("you"). If you do not agree, do not use the Service.
BidSense Ltd is a company registered in England and Wales under company number 17344426, with its registered office at 44 Stonechat Road, Billericay, Essex, CM11 2NZ. You can contact us at hello@bidsense.io.
The Service is provided for business purposes to agencies, advertisers and their staff. You confirm that you are acting in the course of a business and have authority to bind the organisation on whose behalf you use the Service.
BidSense is a governance layer for digital media buying. It evaluates proposed advertising actions (whether initiated by a person, a bulk upload, or an AI agent) against rules you configure, records its decisions, and, where you instruct it, creates or changes campaigns on connected advertising platforms. It also provides reporting and optimisation insights.
Some features are offered as early access or beta. Beta features are provided as they are, may change or be withdrawn, and may contain errors. We may update and improve the Service over time.
When you connect an advertising account (for example Meta or Google Ads), you authorise BidSense to access that account through the platform's API, to read its data, and to create or modify campaigns as you direct. You confirm that you have the right to grant that access, including the permission of the advertiser where the account is not yours.
You remain responsible for your campaigns, your advertising spend, the content of your ads, and compliance with each platform's terms and advertising policies. You can revoke BidSense's access at any time from the platform's own settings.
BidSense applies the rules you configure. It is a control that reduces risk; it is not a guarantee that every unwanted action will be prevented. You are responsible for configuring rules appropriate to your accounts, reviewing actions flagged for approval, and monitoring your campaigns and spend on each platform. Approving an action in BidSense is your instruction for it to proceed.
You must not:
Fees for paid plans are as set out on our website or in an order form agreed with you, and are payable in advance unless agreed otherwise. Beta access may be provided free of charge for a period we agree with you. Prices exclude VAT, which will be added where applicable.
You retain all rights in the data you provide or connect to the Service, including ad account data and creative assets. You grant us a licence to process that data only as needed to provide, secure and support the Service. Our Privacy Policy explains how we handle personal data and data obtained from advertising platforms, including Google user data.
Governance decision records are kept as an audit trail and cannot be edited, as described in our Privacy Policy.
The Service, including its software, design and documentation, belongs to BidSense Ltd and its licensors. We grant you a non-exclusive, non-transferable right to use the Service during your subscription in line with these Terms. If you send us feedback, we may use it without obligation to you.
The Service relies on advertising platforms and other third-party services that we do not control. Changes to their APIs, policies or availability may affect the Service, and we are not responsible for their acts or omissions.
Except as expressly stated in these Terms, the Service is provided "as is" and we do not warrant that it will be uninterrupted or error-free, or that reporting, insights or AI-generated suggestions will be complete or accurate. You should use your own judgement before acting on them.
Nothing in these Terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or any other liability that cannot be limited by law.
Subject to that, we are not liable for any loss of profit, revenue, business or goodwill, for any indirect or consequential loss, or for advertising spend incurred on any platform. Our total liability arising out of or in connection with these Terms in any 12-month period is limited to the fees you paid us for the Service in that period.
You may stop using the Service and close your account at any time. We may suspend or end your access if you materially breach these Terms, fail to pay fees when due, or if continued access would create a security or legal risk. On termination your right to use the Service ends, and we will delete or return your data as described in our Privacy Policy, except where we must retain it by law.
We may update these Terms from time to time. We will notify you of material changes by email or in the dashboard. Continued use of the Service after the changes take effect means you accept them.
These Terms and any dispute arising from them are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
Questions about these Terms can be sent to hello@bidsense.io.