The governed media buying platform

Build it.
Govern it.
Optimise it.

BidSense turns a brief or a spreadsheet into live campaigns, checks every action against your rules before it reaches the platform, then tells you what to fix next.

4
Rule categories, every action
3
Ways to build
1
Audit trail for it all
Campaign Build
Prospecting campaign for the winter sale, £150 a day, UK 25–54, use the approved hero creative
Campaign · Winter Sale — ProspectingDrafted
Ad set · UK 25–54£150/day
Creative · Hero_Winter_1x1Approved asset
APPROVEDAll rules passed · built paused
Every action, checked
APPROVEDBrand Awareness — Q4All rules passed
FLAGGEDRetargeting — Black FridaySpend threshold
BLOCKEDLaunch — £5,000/dayMax budget
APPROVEDBulk upload · 48 ad setsAll rules passed
BLOCKEDUnapproved creativeApproved creative
1 base image × 6 feed rows
This week's findings
Retargeting frequency is above its ceilingComputed · 7-day window
Creative fatigue: CTR falling in the second half of the windowComputed · ad level
No vertical asset — Reels and Stories can't serveComputed · format gap
Three ad sets on track to exit learningComputed · learning phase
The platform

Everything a buying team needs.
One set of rules over all of it.

Build faster, create at scale and see what to change next — without anything reaching the platform that your rules haven't cleared.

01 Build
Campaign Build
Describe the campaign in plain English. BidSense builds it — inside your rules.
02 Scale
Bulk Campaigns
Drop in a spreadsheet. Every ad set is checked before a single one goes live.
03 Create
Studio
One base image. One feed. A gallery of on-brand variants, ready for sign-off.
04 Approve
Creative Library
Only signed-off creative makes it to market. Not by policy — by design.
05 Optimise
Opti-Bid
Checks run across your whole account. Every recommendation shows the numbers behind it.
06 Ask
AI Insights
Ask your account a question. Get an answer that matches the dashboard to the penny.
Underneath it all

Governance on every action.

Spend, audience, structure and creative rules — checked before anything executes, with a human in the loop for the borderline calls and a record of every decision.

APPROVEDGoes live
FLAGGEDWaits for one-click human review
BLOCKEDStopped, with the reason why

Want to see what's behind each one? Book a walkthrough →

How it works

Brief in. Governed campaigns out.

However your team likes to work — typing a brief, uploading a feed or running its own AI agent — it all goes through the same gate.

✍
Brief
Plain English, a spreadsheet, or your own agent connected over MCP.
⬡
Check
Every action is evaluated against your rules before the platform sees it.
◈
Launch
Approved goes live. Flagged waits for your team. Blocked comes back with a reason.
✓
Learn
Opti-Bid and AI Insights tell you what's working and what to change next.
Why BidSense

One platform where you'd
normally need a stack.

Most teams stitch this together from the platform's own tools and a handful of separate products. BidSense puts it under one roof — and one rulebook.

Capability Platform native Point tools BidSense
Build from a brief or a feedManual, one at a timeSeparate build toolPlain English or spreadsheet
Rules checked before launchBasic capsVaries by toolEvery action, every time
Human approval on borderline actions✕Varies by toolApprove / flag / block
On-brand creative variants at scaleLimited controlSeparate creative toolBuilt in, from your brand fonts
Optimisation you can trace to the dataPlatform recommendationsSeparate analytics toolComputed checks, working shown
Action-level audit trailChange historyVaries by toolEvery decision on the record

Comparison reflects typical capability by category, not any specific vendor.

Pricing

Simple, predictable pricing.

All AI infrastructure costs included. One line item on your P&L.

Starter
£499
per month
In-house teams & boutique agencies
  • Up to 1 ad account
  • 1 bidding platform (e.g. Meta Ads)
  • All governance rules
  • Creative hosting platform
  • Teams / Slack notifications
  • Email support
Get started
Enterprise
Custom
per month
Large agencies & holding groups
  • Unlimited ad accounts
  • All platforms
  • Full BidSense product suite
  • SSO + multi-user roles
  • Custom rule development
  • Dedicated account manager
  • SLA guarantee
Talk to us

Speed and control.
You no longer have to pick one.

We're onboarding a small group of beta partners now.

Request early access →